Targeted Email Marketing

Whether you are involved in Sales, Customer Service, Consultancy, or interacting in any way with customers via email, or want to, you need to ensure your message will get through. Bullseye targeted email marketing software ensures your email marketing reaps rewards. As a permission-based email marketing and communication tool, Bullseye delivers personalized emails that get read!

Bullseye enables marketers and customer service staff to provide content rich emails to their house email lists with full reporting and database management. Incorporating content management concepts together with direct marketing principles has produced a comprehensive, yet easy-to-learn application, suitable for small-medium businesses through to corporate and government organisations.

Features Include:

• Simple administration ensures rapid campaign content build.
  
  Bullseye has a simple administration facility allowing you to construct your campaigns easily and intuitively within minimum time frames.
  
  
• Build and maintain database managed image and file libraries for rapid campaign production and deployment.
  
  Store your often-used logos, images, styles etc in a library file for continued access and use within your Bullseye emails. Upload these content items once for ongoing easy access within your administration area.
  
  
• Administrators have full control over access privileges of editors and authors.
  
  You can allow various people to contribute content to your email campaigns for various reasons. Bullseye makes it easy for contributors to access secure administration area from any location via the Internet. You can allow contributors various rights to add and edit content while maintaining a final editorial control centrally or you can assign editorial rights for specific content to various contributors.
  
  
• Includes subscriber database administration and email broadcast facility that enables you to manage your customer/prospect lists, build unique email lists, and merge with completed emails for targeted broadcasting.
  
  Bullseye enables you to upload your database of customers, segment them as you require by categories and sub-categories, allow easy subscribe and un-subscribe access and manage the delivery of your emails to specific comprehensive target demographics.
  
  
• User-definable page layouts.
  
  Create your own email templates for continued use within Bullseye. Various layouts may be required for certain targeted emails and you are able to construct and retain those layouts for continued use to ensure continuity, editorial control and specific targeting. Variety can be a key to a customer’s reaction and response and Bullseye makes this process simple.
  
  
• Shopping cart feature allows shopping direct from your email.
  
  Get customers buying immediately with Bullseye’s unique shopping cart facility, clearly indicating products and prices, special offers and simplifying the process of buying from your email. You can plan campaigns and pre-build your carts to go live at specific dates and times to ensure a continuity of offers even when you are away from your office. Verify your customers’ purchases prior to shipment to ensure eligibility and ship within a minimum timeframe.
  
  
• A powerful Coupon creation and management facility delivering promotional coupons.
  
  Create Coupons for those special promotions or events that require a response measurement. Coupons are a powerful marketing tool to promote a call to action and response within specific timeframes. The use of Bullseye Coupons provides you with specific comprehensive detailed but flexible functionality, to manage the distribution of coupons.
  
  
• Full reporting of email campaign results.
  
  To track the results of your emails is of paramount importance to your continued campaigns and communication strategies. Email provides you with a communication vehicle that specifically delivers to your customer’s desk in a personalized manner at unbeatable value. You want this measurability as part of your strategy and to be able to make the next move based on quick analysis of the results. Bullseye delivers this analysis promptly and effectively to enable that next step to proceed and success to result.
  
  
• Link libraries allow tracking of click-throughs.
  
  Bullseye will capture the click-throughs that your targets are visiting and provide you with the detail of who went where. You can use this information to refine your strategy. Promote sponsorship of your emails and obtain detailed user profiles.
  
  
• Comprehensive Survey facility.
  
  Bullseye offers a comprehensive survey facility that can either be incorporated into your email offering or sent as a separate piece of mail. Full statistical and graphical reporting functionality is available, as are several different survey methodologies. Companies are able to accurately measure their customer’s responses to specific campaigns.
  
  
• Reminders
  
  Bullseye has a Reminders Module that enables Bullseye users to pre-schedule customer specific emails. The Reminders module allows emails to be scheduled per individual customer as opposed to per channel as normally occurs in email marketing. These emails are used to remind a customer/client of an impending specific event such as a Warrant of Fitness, Vehicle Warranty Service work, Dental or Medical appointment etc. Notes specific to that customer/client and appointment date/times can also be incorporated within the email. The Reminders module is a simple method of maintaining a level of service and customer contact that is specific and personal and adds value to your business.
  
  
• Database Upload Wizard
  
  The Database Upload Wizard has been designed to enable users to easily upload new recipient records into the Bullseye database. The wizard guides you through the process that will load a CSV file from your computer, validate the data and enable you to make any required changes before adding the records into the Bullseye database.
  

Bullseye empowers your team to produce and distribute professional looking emails, in-house, at a fraction of the cost of traditional methods of communication.

Bullseye emails increase revenue and get the results you are looking for!If you would like to gain a greater understanding of how Bullseye can assist your permission based Targeted Email Marketing, please contact our sales team.